Park Cities Orthodontics Branding Identity
Client
Park Cities Orthodontics
Year
2022
Park Cities Orthodontics is a high-quality dental practice located in Dallas, Texas. For this project, I was the lead designer and my job was to rebrand their old previous brand into something that was more modern, fun, and eye-catching to a younger demographic while also keeping their original logo as requested by the client. After the branding process was completed and happily approved by the client I designed several collateral pieces for this practice which include: Facebook headers, social media posts, social overlays, flyers, and referral cards.
Branding Identity
The Process
Research > Mood board > Color Palette >Typography > Graphic Illustrations
Brand Exploration Options
In the brand exploration process, I explored various brand components for the Park Cities Orthodontics brand, including new fonts, colors, and photography. In the exercise, I wanted to present two options that felt like the same brand in different ways. The first option is a more bold and fun identity, while the second option has a more earthy and serene look. Fonts, colors, and graphic elements were chosen to highlight each approach. For both, I choose photos that feel less “stock” and more candid. Layouts are to show examples of how the branding would look when all elements are laid out together. Ultimately, the client loved the first option for this brand redesign.
Social Media Posts
Collection of branded social media posts for the Christmas and New Year holidays.
Collection of branded transparent social overlays for the client to place their collected images from their office into the overlays.
Social Media Overlays
Rack Card
A branded rack card that promotes the practice that was given out to potential patients, local businesses, etc.
Flyer
A branded patient referral contest flyer promoting the YETI Roadie Cooler.
Facebook Banner
Branded facebook banner that promotes their business practice.
A front and back branded review card for patients to scan a QR code to leave a review.
