For this project, I designed a coffee brand for the country of Belize called, “Belu” which means hello in the Belizean native language. In my research, I found out that the Belize people were known for traditional farming. They make the majority of their tools and everyday items by hand. For the design, I used linoleum print as a design element to represent the Belizean handmade culture. The design is also influenced by the Garifuna culture in Belize which is largely inspired by both Spanish and African culture. Each of the bags is represented by what Belize is known for such as agriculture, music, and dance.